NHWA Potluck Picnic: A Gathering of Home Watch Professionals
- Bryan Johnson
- Feb 11
- 2 min read

Introduction
The NHWA Potluck Picnic was a wonderful opportunity to come together with fellow Home Watch professionals in the Southwest Florida area and enjoy an afternoon of camaraderie, learning, and networking. This event was more than just a social gathering—it was an invaluable experience that reinforced the significance of professional relationships and the exchange of industry knowledge.
Meeting Colleagues from the SWFL Chapter

One of the highlights of the event was the chance to meet The National Home Watch Association (NHWA) Executive Director, Jack Luber. He is a wealth of information and experience in the Home Watch business. We could also engage with new Southwest Florida (SWFL) Chapter colleagues. Expanding our professional network is crucial in an industry like Home Watch, where shared experiences and insights can lead to growth and improvement. Conversations at the picnic allowed us to learn from each other, exchange best practices, and build lasting connections that will benefit both our businesses and our clients.
Learning Valuable Lessons in Marketing
Marketing is a critical component of a successful Home Watch business, and the picnic provided an excellent forum for discussing effective strategies. We explored diverse approaches to reaching potential clients, emphasizing the importance of tailoring marketing efforts to local demographics.
Social media emerged as a powerful tool for promotion, with many colleagues sharing their successful tactics for engaging with the community online. The benefits of consistent digital engagement, from informative posts to interactive content, were widely acknowledged as essential for business growth.
Enhancing Client Services
Understanding and meeting client needs is at the heart of the Home Watch industry. Discussions at the picnic underscored the importance of personalizing client services and actively listening to feedback. By prioritizing transparency and reliability, Home Watch professionals can build and maintain trust with their clients.
Sharing experiences of building rapport with clients provided valuable insights into fostering long-term relationships. The event highlighted how open communication and a commitment to excellence contribute to superior service delivery.

Making New Friends
Beyond the professional benefits, the picnic was an opportunity to forge new friendships. Connecting with like-minded professionals in a relaxed setting fostered camaraderie within the industry. These new relationships open the door for potential collaborations and strengthen the overall Home Watch community.
The event served as a reminder that friendships built in a professional setting can be just as valuable as business connections. Encouraging a supportive network among Home Watch professionals benefits everyone involved, creating a strong foundation for industry growth and success.

Conclusion
The NHWA Potluck Picnic was a truly enriching experience, filled with learning, networking, and relationship-building. The lessons learned and connections made will undoubtedly influence our professional endeavors moving forward.
As we continue to apply these strategies in our businesses, we encourage potential Home Watch clients to recognize the value of community and connection in service. The relationships we cultivate within the industry ultimately enhance the quality and reliability of the services we provide, ensuring that clients receive the best possible care for their homes.
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